NewWebTalk’s Video Marketing Systems and Tools Reviewed April 8, 2011
Constant Contact, Talk Fusion, Wowe, and MyVideoTalk
Forget about the hackjob quality of these videos and agree (or disagree 
with me for minute that it is becoming crystal clear that video is becoming a critical component to any Internet marketing campaign. Different surveys have shown that up to 92% of folks would simply rather watch a video that read text online. I know I’m part of the 92% For me it’s more entertaining and feels a lot less like work! Test have also shown that conversion rates and time spent on websites doubles and triples when quality video is involved..
So if you concede that point (I’ll include links at the bottom that argue both ways, and please post your opinion) then the question become How, When, Where, and Why? Again I’ll post some links to some third party websites for their opinions on how best to incorporate video into your online marketing efforts.
In my opinion you should be recording a video for every important part of your website that conveys the same information in the text but in a more lively, colorful, personal video presentation. Your emails should have the same option, Facebook, LinkedIn, anywhere you can slip in a video or a link to a video.. DO IT!! p.s. if you don’t see much video on my stuff yet don’t crucify me! I unplugged from cyber marketing/construction for a year and tried to learn photography.. www.JazzyBella.com has some examples of how far I got. I got far enough to find out I need lots more gear so back to making some $$
I have spent the last 3 days testing 4 different video storage and delivery systems so let me give my initial reviews of those 4 products. Please feel free to post your own opinions and/or experiences with these or any other video marketing tools out there!
The Good
Constant Contact
I’ve been a Constant Contact customer and business partner for many years so I may be a bit jaded but I’ve been thrilled with they’re service for a long time. The only catch to how they handle video is that they don’t host the video themselves so you can easily paste a screenshot that links to your video on Youtube or some other video hosting service but when they click on it, they hop away from your message and on to that hosting companies website. Most of the time free video hosts like Youtube have lots of other videos that can easily distract your customer and you could lose their attention pretty easily.
So as far as email marketing in general Constant Contact is fabulous and would highly recommend it. They do have a reseller program so you can make a few bucks recommending or a full time living creating/managing email campaigns for companies of any size!
Talk Fusion
The next 3 companies I’m going to discuss all have a similar product line up and business structure. They host video, they have a video email delivery system, a video conferencing service, and video broadcasting feature. They are comparably prices except for WoWe which touts Free Video Email (we’ll get into that later) and they all have a business opportunity attached with a network marketing type compensation structure.
I’m sure there are many other services out there but out of these 3, I have hands down, with out a shadow of a doubt picked my favorite. It’s really not a close race, TalkFusion is clearly the most stable and has the most intuitive and easy to use interface. That alone would have made my decision easy but let me list some of the other reasons I chose TalkFusion in this review:
- Gorgeous custom designed templates and a library of hundreds of other beautiful templates to choose from. The other two are clunky design your own type WYSIWYG (What you see is what you get) template builders that produce early 90′s blocky, amateur looking templates. Subscribe to JazzyBella’s mailing list and you can see an example of a TF custom template.
-Extensive video and PDF training material. The other two companies are really strugling in the training department.
-Talk Fusion is white listed by 1.8 billion ISP’s worldwide. This simply means your emails will get delivered to many more InBoxes rather than Spam Folders. Along those lines TaldFusion is a member of The Direct Selling Assosication and the Better Business Bereau and has an A rating! This point alone was enough for me. Your messages are going to get delivered 30-40% more often and the company has a good reputation.
-The company develops and owns it’s own technology. MyVideoTalk leases most of their software and you have to sign into different services and all kinds of VERY unsettling, suspicious stuff like that. Not a good feeling!
-Doing business in 95 different countries and marketing materials are translated in many different languages. MyVideoTalk supposedly operates in 45 countries but I’ve heard they have been run out of many of them because of non-payment to reps.
-Instant Pay! As a TalkFusion sales rep, you are paid within 5 minutes straight to your Cash Card! The other companies are a week or two behind. Something ONLY a very well financed organization could pull off. Actually is the first I’ve ever heard of Instant Pay in any marketing company.
-5 Extra Products! Video Blog, Fusion Wall (, Video Auto-Responder, Video Share (Social Network Sharing)
The reasons I recommend TalkFusion goes on and on. A slew of captivating sales videos and material like: http://app.talkfusion.com/us_newoffice/video_cuttingedge.asp
An overwhelming sense of stability and the pleasure of use, along with the rest make TalkFusion my hands down winner if you’re considering reselling any of these services.
The Bad
WoWe
The best part about Wowe is that the video email portion of it is free!! So I would encourage you to give it a whirl! I got frustrated trying to import contacts and gave up on this platform for that reason. I did figure out how to send an email and it did go through.. well to a Yahoo email address, somehow it got blocked by Gmail and only a link to my template came through.
The bottom line is the whole things feels like a free product and I won’t trust my database on this platform for all the tea in China!
The Ugly
MyVideoTalk
Just go to their website and decide for yourself on this one, http://myvideotalk.com/ The opening page has a video play button but you push it and it doesn’t work, but the best part is if you click the “click here” button it takes you here! http://myvideotalk.com/MVT-SingaporePre-Launch/ The old 90′s Red Curtains are back complete with the error messages and all!! Classic!!
On top of that I’ve heard a lot of dodgy things about this company and their we’ll pay you if we can afford to philosophy I’m not sure what’s up w/ MyVideoTalk but it looks like a bad joke to me!
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Anyway, get your videos out there as often as possible and as many places as possible. Try to get your lighting decent, and try to convey valuable information and your half way home!
Every business is different and a different set of tools and methods works best for each company. I’m happy to offer you my feedback on your efforts. Some of my happy clients are listed over at http://jazzybella.com/?page_id=54
Just send me an email to Brian@JazzyBella.com with links to everything you have online already and some text explaining to me some goals you’d like to accomplish online and some of the ideas you had in mind to reach them. We’ll go from there, the first half hour of consulting is on the house! Best of Luck! -Brian Firth
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