What’s your answer? I say Twitter can be worth it if you approach it the right way and you have some tools to help you leverage your time.
Love it or hate it, Twitter looks like it’s here to stay. Not that someone may come by and do it better.. Netscape to Firefox.. Yahoo to Google… Myspace to Facebook… but the concept is here and as student of marketing we’ve got to figure out how to use it to our advantage.
We’re not claiming to have it all figured out www.Twitter.com/NewWebTalk has a pretty meager sub 1000 group of followers right now.
However, we’re pretty satisfied with the quality of our connections on Twitter. They are mostly leaders in the various industries we cover here:
Smart Home / Home Control / Green Home
Tech and New Media Events and Conventions
ect. ect. The point is a scatter following of thousands of random Twitterheads is worth less than 2 followers who you interact with and you establish a relationship with that moves your business forward.
It’s easy to waste hours dorking around Twitter following celebrities and chatting about random stuff.
I’m not saying random chit chat doesn’t have it’s place in the Twittosphere. I’m just saying that you need to look back every day on the time you spent tweeting compared to the amount of actual productivity you created that day.
Everyone wants to automate Twitter with all the various auto follow and Twitter automation software out there. I can really only attest to a positive experience with 2 different services:
Buzzom.com has a good tool for unfollowing people who don’t follow you back.
When growing a Twitter following, minus whatever other mediums you use to create followers, the basic concept is that you follow people and a certain percentage follow you back.
The problem starts when Twitter caps you at 2000 for the amount of people you can follow. At this point you’ve got to cut down on the amount of people you follow. That is when Buzzom comes in to automate the process of unfollowing those that don’t follow you back.
The only catch is that you only do 50 at a time. You used to be able to auto unfollow everyone that didn’t follow you but Twitter has changed their terms of service and Buzzom is the only tool I know that will allow you accomplish the job use free or paid programs. (Please feel free to comment and add any that you know about)
Social Oomph formaly TweetLater is a pretty comprehensive Twitter management tool complete with Tweet automation and tons of other powerful and helpful features for growing and automating lots of different social media accounts.
Anyway, I’m curious to hear what everyone else has found helpful in process of taming Twitter!! Please add anything you think we’d find helpful below!!
